Tips to Ready Your Business for Small Business Saturday 2018!
Get ready to take advantage of one of the biggest shopping days of the year: Small Business Saturday. It falls on November 24 this year. This day is dedicated to celebrating and supporting small businesses across the country. Since launching in 2010, Small Business Saturday encourages consumers to start their holiday shopping by visiting their local and small stores. Not only does this help them to find unique gifts, but it helps the community to thrive. To help prepare your business, take a look at these tips.
Spread the word on social media.
Post on your social media accounts that you’ll be open for business and include business hours and the address. If there are going to be any offers, deals, raffles, or competitions, be sure to let your followers know, too! Share images of your most popular items to let consumers know what you have in store for them.
Band together with fellow retailers.
In a small, local community, it’s likely that many other stores will be participating in this day, too. Join forces with other businesses. For example, let consumers know that they can receive a certain discount if they have supported another local store.
Prepare your business.
Now that your customers know to visit you, it’s important to ensure your store can handle the influx of guests. Prep your employees, clean the store, and make sure there are no tripping hazards. The last thing you want on this day is for a guest to injure themselves on your property.
To prepare your business for Small Business Saturday, take a look at your business insurance policy. Does it have adequate coverage? Are the limits suitable? Is the deductible realistic? The trusted professionals at Premier Risk Insurance in New York are ready to help you secure reliable coverage before the holiday shopping season begins.
